Driven by a passion for crafting thoughtful digital experiences
As a UX designer with 8 years of experience, I have successfully led mid-scale UX projects independently and specialize in user research (including user interviews and comparative analysis), UI design (from mockups to interactive prototypes), and usability evaluations. I am skilled in design system creation with a strong understanding of HTML/CSS. With expertise in Agile methodologies, I thrive in collaborative, cross-functional team environments, delivering user-centered solutions that drive impactful results.
Skill Sets
Research
User Interviews and Surveys
Behavioral Analysis
Comparative Analysis
Journey Maps
Design
Web Design
Mobile Design
Interactive Prototyping
Design System
Evaluate
Usability Testing
A/B Testing
Product Metrics
NPS Feedback Analysis
Projects
Here are a few of my UX design projects, where I focus on user-centered solutions from research and prototyping to evaluation. Each case study illustrates my process, showcasing how I created intuitive and impactful digital experiences.
Employee Management Redesign
DaySmart Salon (Web & App)
This project focused on redesigning the front-end of the Employees pages in the DaySmart salon management system to enhance the overall user experience.
Highlight: This work demonstrates my ability to independently manage a mid-scale project, from user research and interface design to usability evaluation.
New Feature - Deposit
DaySmart Salon
In this project, we developed a new deposit feature to help salon business owners reduce no-shows and boost revenue.
Highlight: This work demonstrates how we identified customer needs and pain points, thoughtfully building a an end-to end deposit workflow, and evaluation by usability testing and product metrics.
Mortgage Workflow Improvement
Comerica Bank Mortgage Systems
This project aims to streamline the mortgage application process by upgrading outdated, user-unfriendly systems and enhancing the overall user experience.
Highlight: This work demonstrates my ability to collaborate with a UX team to conduct comprehensive user research, gaining a deep understanding of the mortgage process, including key pain points and emotional experiences.
Mini Project
Customer Research Funnel
DaySmart Product Team
Our product team struggled to connect with real customers, hindering our understanding of their needs. I developed the Customer Research Funnel to facilitate direct customer engagement and sign-ups for future UX studies.
Highlight: This work demonstrates my ability to plan and implement a process that addressed the product team’s frustrations, ultimately improving the customer experience on the product.
Certifications
